YoursReel Privacy Policy (U.S. Version)
(Compliant with CCPA/CPRA, COPPA, and App Store Requirements)
1. Introduction
1.1 Purpose
This Privacy Policy ("Policy") explains how Yourstc Global Limited ("we," "us," or "the Platform"), a Hong Kong registered company with registered address at UNIT 1406A 14/F THE BELGIAN BANK BUILDING NOS 721-725 NATHAN ROAD HONG KONG, collects, uses, stores, shares, and protects your personal information when you access or use our YoursReel mobile application (the "App") and related services (collectively, the "Services") available in the United States.
1.2 Scope of Application
This Policy applies to all U.S. users (including registered and unregistered users) of the Services. By using the Services, you acknowledge that you have read, understood, and agreed to the collection and use of your personal information in accordance with this Policy and our [User Service Agreement](link to English User Service Agreement).
1.3 Key Compliance Notices
This Policy complies with U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Children's Online Privacy Protection Act (COPPA), and Federal Trade Commission (FTC) regulations.
Your statutory data rights under CCPA/CPRA and COPPA are bolded for your attention.
We do not sell your personal information without your explicit consent, except as permitted by law.
2. Information We Collect
We collect personal information that you provide directly to us, as well as information generated through your use of the Services. "Personal information" means information that identifies, relates to, describes, or can be associated with a specific individual, as defined by CCPA/CPRA.
2.1 Information You Provide Voluntarily
Account Information: When registering an account, you provide your email address, phone number, and any other information you choose to submit (e.g., username, profile photo).
Payment-Related Information: When subscribing to paid services, you may provide payment details (e.g., credit card information) through Apple In-App Purchase or Google Play. We do not directly store your payment card data¡ªall payment processing is handled by our third-party payment service providers.
Communication Data: If you contact our customer service (e.g., via email, in-app feedback), we collect your communication content, inquiry details, and contact information to respond to your requests.
2.2 Information Collected Automatically
Usage Data: We collect information about how you use the Services, including:
Short drama viewing history, watch time, favorite content, and search queries;
Interaction data (e.g., bullet comments, likes, shares);
App features accessed, frequency of use, and session duration.
Device Information: We collect device-specific data, such as:
Device model, operating system (iOS/Android) version, and unique device identifiers (e.g., IDFA, AAID);
Network information (e.g., Wi-Fi/Cellular status, IP address);
App installation and update records.
Location Information: We collect approximate location data derived from your IP address to verify that you are accessing the Services from the United States (in compliance with our service region restrictions). We do not collect precise geolocation data unless you explicitly grant permission.
2.3 Sensitive Personal Information
We do not collect sensitive personal information (e.g., biometric data, health information, financial account details beyond basic payment identifiers) unless required to provide the Services and with your explicit consent.
3. How We Use Your Information
We use your personal information for the following legitimate business purposes, as permitted by law:
Provide and Maintain the Services: To deliver the Services you request (e.g., streaming short dramas, processing subscriptions, enabling offline downloads) and maintain service functionality.
Improve and Personalize the Services: To analyze user behavior, optimize app performance, and provide personalized content recommendations (e.g., recommending dramas based on your viewing history).
Account Security and Fraud Prevention: To protect your account from unauthorized access, detect and prevent fraudulent activities, and ensure compliance with our User Service Agreement.
Communicate with You: To send you important notifications (e.g., account updates, subscription renewals, service changes) via in-app pop-ups, email, or SMS.
Process Payments: To facilitate subscription payments through our third-party payment providers and issue invoices/receipts.
Display Advertising: To show non-intrusive, compliant advertisements (in accordance with FTC guidelines). You may opt out of personalized advertising as described in Section 7.
Comply with Legal Obligations: To respond to legal requests (e.g., subpoenas, court orders) and comply with U.S. federal/state laws and DMCA requirements.
4. How We Share Your Information
We do not sell, rent, or lease your personal information to third parties for marketing purposes without your explicit consent. We may share your information in the following limited circumstances:
4.1 Third-Party Service Providers
We share your information with trusted third-party providers who perform services on our behalf, including:
Payment Processors: Apple Pay and Google Play, to process subscription payments (we only share payment amount and account identifier, not full payment card data).
Advertising Partners: Ad service providers (e.g., Google AdMob) to display non-personalized or personalized advertisements (we share device information and usage data in anonymized or aggregated form where possible).
Copyright and Content Partners: Legitimate content licensors to verify viewing authorization and comply with copyright agreements (we share only necessary account and usage data).
Customer Support Providers: Third-party vendors assisting with customer service (they have access to your communication data only to respond to your inquiries).
All third-party service providers are required to comply with this Policy, U.S. privacy laws, and maintain appropriate security measures to protect your information.
4.2 Legal and Compliance Purposes
We may share your information if required by law, court order, or government regulation, or to protect our legal rights, property, or the safety of our users or the public.
4.3 Aggregated or Anonymized Data
We may share aggregated, non-identifiable data (e.g., overall user engagement metrics, popular drama categories) with third parties for research, marketing, or business analytics purposes. This data does not identify any individual user.
5. Your Data Rights (Under CCPA/CPRA)
If you are a California resident or covered by CCPA/CPRA, you have the following statutory rights. We do not discriminate against you for exercising these rights (e.g., by charging higher fees or reducing service quality).
5.1 Right to Access
You may request access to:
The categories and specific pieces of personal information we have collected about you;
The categories of sources from which we collected the information;
The categories of third parties with whom we shared the information;
The business purposes for collecting or sharing the information.
5.2 Right to Deletion
You may request that we delete your personal information, subject to exceptions under law (e.g., information we need to retain to provide the Services, comply with legal obligations, or resolve disputes).
5.3 Right to Correction
You may request that we correct inaccurate or incomplete personal information about you.
5.4 Right to Opt Out of the Sale of Personal Information
We do not sell your personal information. If we ever engage in the sale of personal information (as defined by CCPA/CPRA), we will provide a clear opt-out mechanism. You may exercise this right by contacting us as described in Section 11.
5.5 Right to Restrict Use of Sensitive Personal Information
You may request that we restrict the use and disclosure of your sensitive personal information (if collected) to only what is necessary to provide the Services.
5.6 How to Exercise Your Rights
To exercise any of the above rights:
Submit a request via in-app feedback: "Me - Privacy Settings - Submit Data Rights Request";
Send an email to: YoursTime-Privacy@outlook.com;
Call our customer service: +852 95825149 (Business Hours: Monday to Friday 9:00-18:00 HKST).
We will verify your identity before processing your request (e.g., by matching your email/phone number to your account). We will respond to your request within 30 days. If we need additional time, we will notify you of the extension (up to 45 days) and the reason.
6. Children's Privacy (Compliant with COPPA)
6.1 General Rule
We do not intentionally collect personal information from children under 13 years of age. The Services are not directed to children under 13, and such children may not use the Services independently.
6.2 Parental Consent and Control
If you are a parent or legal guardian of a child under 13 who has mistakenly registered an account, please contact us to cancel the account and delete all related personal information.
If we ever offer a children-specific service (e.g., a curated kids' drama section), we will obtain verifiable parental consent (e.g., SMS verification to the parent's phone number, knowledge-based authentication) before collecting any information from the child.
Parents/guardians may access, correct, or delete their child's personal information, or revoke consent, by contacting us as described in Section 11.
6.3 Data Retention for Children
If we collect information from children with parental consent, we retain it only for as long as necessary to provide the service and delete it promptly after the service ends or consent is revoked.
7. Advertising and Opt-Out
7.1 Types of Advertising
We may display two types of advertisements in the App:
Non-Personalized Advertising: Based on general factors (e.g., app content, geographic region), not your individual interests.
Personalized Advertising: Based on your usage data (e.g., viewing history) to show ads relevant to your interests.
7.2 Opt-Out of Personalized Advertising
You may opt out of personalized advertising by:
Adjusting your device settings: For iOS users, go to "Settings - Privacy & Security - Tracking - Disable Tracking for YoursReel"; for Android users, go to "Settings - Google - Ads - Opt out of Ads Personalization";
Using the in-app opt-out: "Me - Privacy Settings - Disable Personalized Ads".
Opting out of personalized advertising will not stop non-personalized ads from being displayed.
8. Data Security
We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including:
End-to-end encryption for data transmission (via HTTPS);
Multi-factor authentication for account access;
Regular security audits and risk assessments;
Restricted access to personal information (only authorized personnel may access it).
While we strive to protect your data, no security system is completely impenetrable. We cannot guarantee absolute security, and you assume the risk of unauthorized access to your information.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. The retention period is determined based on:
The duration of your account and use of the Services;
The need to provide customer support or resolve disputes;
Compliance with legal obligations (e.g., tax, copyright retention requirements);
Business needs (e.g., analyzing user behavior to improve the Services).
After the retention period expires, we will delete or anonymize your personal information so that it no longer identifies you.
10. Cross-Border Data Transfer
10.1 Data Storage Location
Your personal information is primarily stored on servers located within the United States.
10.2 Transfer to Hong Kong
As our operating entity is a Hong Kong company, we may transfer your personal information to Hong Kong for administrative or operational purposes. Such transfers comply with U.S. cross-border data transfer requirements, including:
Implementing standard contractual clauses (SCCs) approved by relevant authorities;
Ensuring the receiving party maintains equivalent data protection standards as required by U.S. law.
11. Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our data practices or legal requirements. We will notify you of material changes by:
Posting the updated Policy in the App (with a "Last Updated" date);
Sending a notification via in-app pop-up or registered email.
Your continued use of the Services after the updated Policy takes effect constitutes acceptance of the revised terms. We encourage you to review this Policy periodically.
12. Contact Us
If you have any questions, concerns, or requests related to this Policy or your personal information, please contact us through the following channels:
Privacy Inquiry Email: YoursTime-Privacy@outlook.com;
Customer Service Phone: +852 95825149 (Business Hours: Monday to Friday 9:00-18:00 HKST);
Mailing Address: UNIT 1406A 14/F THE BELGIAN BANK BUILDING NOS 721-725 NATHAN ROAD HONG KONG (Attn: Privacy Team).
For DMCA-related copyright complaints, please refer to the DMCA Copyright Agent contact information in our User Service Agreement.
13. Miscellaneous
This Policy is part of our User Service Agreement. If any provision of this Policy is deemed invalid or unenforceable, the remaining provisions shall remain in full force and effect. This Policy is governed by U.S. federal law and the laws of the State of California.
Yourstc Global Limited
Registered Address: UNIT 1406A 14/F THE BELGIAN BANK BUILDING NOS 721-725 NATHAN ROAD HONG KONG
Last Updated Date: 2025/12/22
Effective Date: 2025/12/22